Before getting into the boutique world, I thought of myself as a connoisseur of fashion, if you will. I had shopped designer stores, luxury retail stores, quaint and exclusive boutiques and thought I knew fabrics, textiles and quality. When it came to jeans, denim is denim and it is all manufactured the same. Wrong.
I thought when I pay a premium price for a pair of designer jeans it is because they used a "higher quality denim and their manufacturing processes are above all others" Wrong again.
Once I starting educating myself on how fabrics are manufactured, processed and how much energy and water it took to make 1 pair of jeans, I realized that I really knew nothing at all about what I have been purchasing over the years. My personal contribution to water pollution and the damage is was doing to our planet.
Did you know that it take 1,800 gallons of water to grow enough cotton to produce 1 pair of regular blue jeans? Once the manufacturing processes begin and dyes are added to the picture, you are looking at approximately 9982 gallons of water for a total of 1.3 trillion (yes, trillion) gallons to complete the fabric dyeing process alone each year, according to the World Resource Institute. I had NO idea! So when you stop and think about it, are the jeans I am wearing really worth the destruction I am help create? My personal decision was no. Then I found sustainable denim......
This particular sustainable denim collection is aniline free (which means it is free of the chemicals used to make drugs, explosives, plastics, photographic and rubber chemicals. Ewww) and is recyclable. The buttons and zippers are chemical free, so if you have ever had a reaction to metal buttons on a pair of jeans, this might be your culprit. They are made with a ZERO WATER IMPACT which means they use 1 cup of water vs. 50 cups to make 1 pair of jeans. (The more I researched, the more I started thinking that this might be the answer to my dilemma!) The water that they did use to manufacturer this collection, is also recycled and leaves no trace of usage. No pumice stones are used to soften or treat the denim, only organic compounds are used. To beat all, I get a QR code to scan and see the journey that my jeans took, to get to ME! (no designer ever gave me that!)
How do they fit? You be the judge! We offer different styles, colors and finishes, so you can find that perfect sustainable pair for your body type.
(items being shown are our Marley Girlfriend Jean and our Abby Skinny Jean)